The right copy is essential to reach your audience. My focus is offline but especially online copywriting such as newsletters, direct mails, press releases and articles.
Offline, you don’t need to take any SEO rules into account. The main focus is to make sure the message reaches the audience in one way or another. Generally people just tend to read in a different way when they have a piece of paper in their hands. It’s more relaxed, they have more time
The online world is much faster so you have to be clear and structured from the beginning. Another page, closing a tab is just one simple click away. And there’s that thing called SEO that you have to take into account. Let’s say it’s same same but the game is played differently.
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